Shopping.com offers discounted cpc rates 5/5/2011

Unlike many pay-per-click engines, Shopping.com has implemented an updated rate card on which they display the MAXIMUM click rate a merchant will be charged. Using Shopping.com's free ROI tracking tool, Shopping.com can track when a click is productive and eventually assign a "publisher quality score". The result is a discounted click price for merchants based on how well items convert. Items with poor conversion stats are given lower click costs and items with better conversion approach the full published click cost.

Before Shopping.com's value based pricing model, merchants would pay the same per click regardless of performance. Merchants must, however, utilize Shopping.com's ROI tracker to get the best results from their value based pricing model.

Merchants need not take any special action to take advantage of the pricing change UNLESS you use your bids to improve product placement within Shopping.com's results. In this case, Shopping.com says to re-adjust your bids in your Shopping.com Merchant Account Center after May 16th, 2011.

Happy Selling!