How to Optimize for Google Product Search 6/4/2010

We get inquiries all the time from store owners who want to know how to improve their search ranking on Google Product Search. The following tips are not difficult nor are they guaranteed to move you up the search results page. These tips, however, are provided based on input from SEO experts and are thought to help with Google Product Search results.

1. Include keywords and keyword phrases early in your product names. This sounds obvious but many stores sell a product and don't include the actual keyword or keyword phrase in the product name. It is very helpful to front-load this info in product names whenever possible. Keep your keyword phrase "intact" in your titles whenever possible. If you're targeting "red sneakers", make your item name "red sneakers with butterflies" instead of "red butterfly sneakers"

2. Another obvious tip, but often overlooked, is using keywords and keyword phrases early in your product descriptions. If you load your actual keyword or keyword phrase very early in your product description, it will help bolster your search positioning.

3. Get good site reviews. Now that Yahoo Shopping is syndicating site reviews through PriceGrabber, it is believed this will again help with Google Product Search results. Google apparently weighs reviews very heavily.
See: http://dashboard.feedwizards.com/news/pricegrabber/ratings/syndication .
If you don't use any paid services (Pricegrabber, Shoppzilla, Shopping.com, etc) for reviews you can sign up at epinions.com or resellerratings.com to use their services to collect store reviews that Google will use. Also, Bing Shopping will read resellerratings.com reviews as well.

4. Use Google's product category property (we look for google-product-category). Google categorizes items with their "product category" field. Feed Wizards includes this field in your Google Products data feed. It is proving to be important to populate this field with Google's categories which they list in their taxonomy.
See: http://www.google.com/support/merchants/bin/answer.py?answer=160081 .
Contact us for information about manually categorizing your products in your Google Products feed aka: populating your "google-product-category" property.

5. If you have items with options (and required for apparel), think about setting up product variants to get more items listed with google.
See: http://www.yourstorewizards.com/google-products-variant-setup.html
This creates items for all the different option choices of your items.

6. Load as much data as possible including UPC, Brand, Manufacturer Part Number (Google requires you have two of these items to keep items live). Look at loading color, material, pattern, etc. even if it's not variant related. The more data the better. You can see most of the fields they support at
http://www.google.com/support/merchants/bin/answer.py?answer=188494 , though it's not a 100% list as there are some like product reviews that aren't listed which are still supported.

Hopefully this information will help improve your Google Product Search placement.

Happy Selling!