Google's Feed Specifications

Your Store Wizards has looked at all of Google's data specifications and we have some solutions for Yahoo! merchants who are receiving warnings about their Google feed.

Many of the specifications have already been adjusted in the Feed Wizards system.  The adjustments apply only to feeds that are not customized and do not have variants.  Any warnings that have been issued for the specifications should be resolved for these stores.

Below is a list of changes and possible solutions.  For character limitations, remember that spaces do count as characters. 

Attribute

Change

What we have done

What you need to do

ID*

Limited to 50 characters

We can change to use “code”.  If it is not unique, we can use our system’s "Google - Use Internal Record ID", which is a unique id our system automatically assigns to each item.

You can use “code” or “manufacturer-part-number” or another field, as long as it ends up unique.  You can also truncate to 50 characters.  You can do both.

item_group_id*

Limited to 50

If you have variants, you can use “code” or “manufacturer-part-number” or another field, or truncate to 50 characters (or both) as long as it ends up unique

MPN*

Limited to 70

System limits to 70

Limit to 70 characters. If you have variants, you can use “manufacturer-part-number” and remove appended values from variants (color, size, etc).

* If you have variants and have warnings on any or all of these -  ID, item_group_id and MPN we append color and size, material and pattern information depending on your store.
If we cannot do the above, we can:

a. For MPN, we can use “manufacturer-part-number” because Google states  “manufacturer-part-number” can use MPN as long as all are a part of the same variant group

b. For id and item_group_id, we can use “code”, or “manufacturer-part-number” for the base, but if you have long options, you need to either truncate each to a certain length or the whole thing.  We can also assign numeric values (first size is 01, etc), and we will make a content modifier for it

Color

Limit 100 characters and only up to 3 colors per entry (colors separated by /)

Limited length and number of words

Warnings about color length or # colors: Color length - use a content modifier:
"Length - Shorten Text to X characters" to shorten to 100 characters.
Too many colors – use a content modifier:  "Extract - Get X Number of Words separated by Y" and set the X value to 3 and the Y value to /

Title

Limited to 150 characters

Our system automatically shortens titles to 150 characters

Add a new content modifier:
"Length - Shorten Text to X characters" and set to 150.
If you are running variants and need it shortened but want to shorten the name (not the color/size info appended) you can add this content modifier before google variants modifier to shorten the base name.

Availability

Removed "available to order"

Set our standard rules to convert “available for order” to ”in stock”

If you are getting availability errors, adjust you text or look in the FW dashboard and review any content modifiers. If unable to find, contact us

Description

Limited to 5000 characters

Set our standard rules to limit to 5000

If you are getting length errors, add content modifier:
“Length - Shorten Text to X Characters" and set to 5000

Product Type

Limited to 750

Nothing

Nothing

Link, Mobile Link, Image Link

Limited to 2000 characters

Nothing

Nothing

Availability Date

Added

Nothing

If you want to use, you can load data in the format google requires, and map the field in the FW Dashboard

Brand

Limited to 70

Feed limited to 70

Contact us if you are receiving errors

GTIN

Limited To 50

Nothing

Contact us if you are receiving errors

Size Type and Size System

Added

Nothing

Contact us if you are receiving errors

Pattern

Limited to 100

System limits to 100

Contact us if you are receiving errors

Size

Limited to 100

System limits to 100

Contact us if you are receiving errors

Material

Limited to 200

System limits to 200

Contact us if you are receiving errors

custom_label_0 through custom_label_4

new, limited to 100

Limited

Contact us if you are receiving errors

New Fields

Mobile Landing Page

New Field

Nothing

If you have a mobile site that has one page for every product on their current page you can use 2 content rules on this field:

a. "Page URL - Assumes all items have their own page" which will create the url to the page on your site, then:
b. "Find/Replace - Replace Text X with Text Y" and in X put your base store url, and in Y put your base mobile site url.

adult

New Field , TRUE = adult product

Contact us if you are receiving errors

Content Modifiers
You can add content modifiers in the mapping section for the feed you are updating.  Click E (edit) and select Yes.  Then click M (modifiers).  This M page has a drop down menu where you can select the modifier you want.  In the fields to the right of the selected modifier, you add the value of the variable to be modified (ex. 200 – where it is limited to 200). 

Please contact us if you have questions.  We are here to help.