Copy of memo to BING-Cashback merchants

Here is a copy of the memo sent to all BING-Cashback merchants...

Microsoft Advertising

Dear Merchant,

We are writing to let you know that Microsoft has decided to
discontinue the Bing cashback program. After 9:00 P.M. PST on July 30,
2010, we will no longer offer this program on the Bing search results
or Bing Shopping pages. This will also be the last day consumers will
be able to buy through the Bing cashback program.

What this means for you

As we continue to evolve both the consumer and advertiser experiences
for Bing, we will pursue different avenues in order to offer great
shopping experiences to consumers and great advertising experiences
for our advertisers. We???ve prepared some
frequently asked questions about the program closure.

Please keep these key points in mind in the coming months:

- This is a great time to spend your cashback budget to drive
mid-summer sales. You can increase sales payout rates to the maximum
outlined in your merchant agreement to help use up the funds in your
piggybank before July 30, 2010. Microsoft will continue to contribute
to your piggybank until that date.
- After July 30, Bing Shopping will continue to operate as it does
today, but without the presence of cashback. We???re continually
improving the Bing Shopping experience to help shoppers discover
products, compare offers, and buy seamlessly online. In addition to
current features like consumer reviews and ratings and Visual Search,
we???ll also offer a more streamlined Bing Shopping experience and
better shopping integration with
- We are developing a new shopping program that will offer greater
flexibility than you experienced with cashback. You???ll be able to
provide a broader set of products in Bing Shopping searches, with
little or no extra work. The program is scheduled to begin later in
2010, and we???ll provide more details soon.

What this means for your customers

Bing cashback consumers can continue to shop and earn cashback through
9:00 P.M. PST on July 30. They can redeem all of their acquired
cashback earnings consistent with the cashback
terms and conditions, as well as access the Bing cashback customer
support system through July 30, 2011???a full 12 months after the
program ends. Consumers can learn more about the discontinuation of
cashback on the
Bing web page.

Thank you

We would like to thank the more than 1200 cashback advertisers who
joined us for this two-year journey. With over 82 million Bing
searchers,* we are still strongly committed to being the destination
for all commerce-related searches. Please stay tuned for more online
shopping innovations from Microsoft, and again, check out the
frequently asked questions to learn more about these changes.


Microsoft Advertising Bing cashback Team