I haven't VERIFIED and CLAIMED my store URL in my Google Merchant Center account. Do I have to do this?

The answer is YES. Google recently introduced a requirement that stores VERIFY and CLAIM their URL. This is to prevent confusion between accounts and to prevent non-store owners from taking control of your product listings.

If you do not verify and claim your store URL, Google will delist your products and/or reject your product data feeds. Needless to say this is bad.

The good part is verification and claiming is a relatively easy process. We have detailed do-it-yourself instructions as well as assistance available at http://www.yourstorewizards.com/google-url-verification.html

Happy Selling!