Optimize Images for Better Search Engine Rankings

Images can generate a lot of traffic from image-based search engines like Google Images. Optimizing your images will help you take advantage of this traffic source.

A few things you can do:

1. Alt Text
Adding alt text helps the search engine spiders understand what your images are.

2. File Size
Page load times factor into SEO. Image file sizes should be as small as possible so they do not impact load times.
DO NOT let your browser resize a large image to look smaller, the file size doesn???t change.

3. File Name
Before you upload your image, pick a descriptive filename???a name you want that image to rank for.

4. Captions
Bounce rates factor into SEO. Image captions are important because they are one of the most well-read pieces of content on your entire site. If a shopper can read the image caption to determine whether or not they will visit your site, this will limit your bounce rate.

Before the holiday shopping rush, take some time to optimize your images for maximum search engine benefit.