Optimizing Images for Better Ranking - September, 2013

Images can generate a TON of traffic from image-based search engines like Google Images.?? If you want more of this traffic, you must learn how to optimize your images.

Here are a few things you can do to optimize your images:

  1. Alt Text

Adding alt text helps the search engine spiders understand what your images are.??

  1. File Size

You know page load times matter for SEO, right?
To ensure that your images don???t hurt your fast load times, make the image file size as small as possible. ??DO NOT let your browser resize a large image to look smaller.

  1. File Name

Before you upload your image, pick a descriptive filename???a name you want that image to rank for???because it will help with your search engine rankings.

  1. Captions

As of right now, there???s no direct relation between image captions and search engine rankings. ??However, bounce rates are taken into account. ??Next to your headline, image captions are important because they are one of the most well-read pieces of content on your entire site.?? If?? a shopper can read the image caption to determine whether or not they will visit your site, this will limit your bounce rate.

You can put a lot of work into optimizing your website for SEO.?? Don???t forget to take some time to optimize your images for maximum search engine benefit. Taking these steps can be the cherry on the sundae!