Social Media Terms October, 2013

New terms, phrases and acronyms are constantly emerging across social networks. Businesses trying to grow online should keep up with the current terminology for Social Media:

  1. Viral: Anything shared across social networks that get passed along rapidly. YouTube videos are a great example.
  2. Platform: A system that manages content. For instance, Wordpress is a platform that manages a community of blogs.
  3. Authenticity: Used to describe "real" people behind blog posts and other social profiles.
  4. Influence: An individual's importance online is now measured by the Klout Score, a measurement of online influence.?? (The Klout measures 3 things: true reach (how many people you influence), amplification (how much you influence them) and network impact (the influence of your network). Whether or not you are registered with Klout, every user has a Klout Score. Keep in mind that people use social media to mention a brand. Influential people have a greater impact in talking about it trends and services. Sites such as HootSuite now display a user???s Klout Score on the Twitter Bio so others can easily access the number.)
  5. B2B: Business to Business.
  6. B2C: Business to Consumer.
  7. Hashtag: HubSpot defines a hashtag as a "word or string of characters that starts with a number sign." Identical hashtags are then grouped into a search thread.
  8. Search Engine Optimization (SEO): The process of organizing your website to give it the best chance of appearing near the top of search engine rankings.
  9. Transparency: Social media users expect to engage in considerate online conversations with individuals and businesses. We all aspire to be transparent, but are we?
  10. Web 2.0: Refers to the second generation of the Web which means people now blog and create websites without needing specialized technical knowledge and training.
  11. Synergy: Simply put: teamwork between companies online?
  12. Trending: A word, phrase or topic that is popular on Twitter at a given moment.
  13. e-Book: A book published in digital form.
  14. Wiki: Simple web pages that can be edited by other users.
  15. Blog: A site updated frequently by an individual or group to record opinions or information.
  16. User-Generated-Content (UGC): An article describes UGC as being Latin for ???crap??? which is, quite frankly, well-put. UGC is anything published online by the Average Joe.
  17. Tweeps: Twitter + People = Tweople.
  18. Microblogging: Short message postings from a social media account. Facebook statuses and Twitter posts are two examples.
  19. Algorithm: An "algo" is a system that suggests pages to search engines in response to a search query.
  20. Widget: A widget is a small, attractive application on a website such as a hit counter. Gizmos can make good link bait. Speaking of link bait...
  21. Link bait: Designed to attract incoming links. News and widget hooks are good examples.
  22. Meme: A means of taking viral concepts and making them everyday lingo.
  23. Engage: If you are communicating to other social media users, you are engaging.
  24. Traffic: Traffic, traffic, traffic. This refers to the visitors that visit a website and it's all we talk about these days.
  25. Tag: Indicates or labels what content is about.