TipsTipsGoogle has made a lot of changes in an effort to put more information on the SERP, better organized results and understanding conversational search queries.?? Every change is an effort to bring a better search experience to users. These changes have required online merchants to think about SEO strategies in ways they never had before.?? Content needs to be valuable to users, and technical steps need to be taken to show that value to search engines.?? With mobile shopping, it is more important than ever. Google???s algorithms are designed to identify websites with low quality content and link schemes.?? This forced websites to improve content and focus on white hat content.?? Content and links have to have value to the user, not just exist to increase rankings. Google has incorporated voice search, used by mobile and tablet shoppers.?? Now the search results match queries generated by voice search ??? with the Hummingbird algorithm.?? Merchants just need to continue focusing on high quality content. Some new approaches you can incorporate: Think about topics rather than keywords when creating content.?? What does the page say??? What is the message??? What synonyms can you use?
The Knowledge Graph The structured data displayed in search results answer the searcher???s questions in the results so they can filter the results further.?? The Knowledge Graph allows searchers to see the value of the website before clicking.?? The carousel results (images with information , reviews and a map at the top of the page) offer a richer experience for users, and Google reviews have an impact on placement in the carousel. What you can do:
Social signals are having a greater impact in Google search results ??? particularly with the release of Hummingbird.?? Twitter, Google Authorship, Facebook and Google + have an impact on ranking.?? Google Authorship
Secure Search Google Webmaster Tools is the only source of keyword data from Google. Integrating keyword impression and click data from Google Webmaster Tools with page-level performance helps to decide which pages to focus on improving ??? based not only on their performance, but their potential. Below are some additional actions to take in the face of secure search that will serve to solidify SEO best practices as you move your analytics focus to the page level.
Mobile
Voice queries, question-based queries, and a greater emphasis on the meanings of words rather than the keyword itself ??? combined with information from rich snippets and social signals ??? mean Google can do a better job of helping searchers decide which link will provide the information they seek.?? Optimizing your content will help Google provide users with your product information.
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