Yahoo! Store feed services provided by Yahoo! Store Experts.

Welcome to the Feed Wizards dashboard!

Posted Wed, 10/28/2009 - 12:48 by The Mad Wizard
Welcome to our Feed Wizards dashboard. Please let us know if you have any questions or run into any problems or questions. You will need to login on the left and then go to My Stores to view/edit your stores, feeds, etc.

If you have any questions, concerns, feature requests, feel free to use the Contact The Wizards tab in the top right.

If you aren't sure who we are, or want to know more about our service, simply click to visit http://www.feedwizards.com

How do I categorize my products for Google Products, Bing Shopping and other feeds?

Posted Thu, 03/22/2012 - 20:24 by The Mad Wizard

In order to maximize any data feed, most feeds have some form of categorization that they recommend or even require. Google Products is no different in that they now require you add a Google Product Category to your feed. They technically only "require" it when your items fall into one of the categories listed below, but the Feed Wizards recommend loading this data for all your products to be safe, and maximize your feed.

Apparel & Accessories > Clothing
Apparel & Accessories > Shoes
Apparel & Accessories (Note that submitting this value for clothing and shoes is not acceptable.)

Google Feed Specifications Update - 09/07/2011

Posted Wed, 09/07/2011 - 12:42 by Wizards Apprentice

Google Product Search Feed Specification Changes

Google's new product feed specifications and policies go into effect on September 22, 2011. Google is aggressively enforcing their new rules and says they may suspend accounts for products not being in compliance.

FEED WIZARDS customers:
The Wizards at Your Store Wizards have got your back! Your data feed is already updated to meet Google's new formatting specifications. If you encounter any issues or error messages in your Google account, be sure to let us know. We are happy to troubleshoot and help resolve any problems.

BING Shopping now requires TAX and SHIPPING info to process feeds

Posted Wed, 08/17/2011 - 06:17 by Wizards Apprentice

Microsoft and BING updated their dashboard recently and added some account configuration requirements. Before continuing to process your data feed, BING is requesting that folks configure the TAX and SHIPPING settings in their Microsoft AdCenter accounts. Please note Yahoo does not export either Tax or Shipping information so that data is rarely available for use directly in a product data feed.

To configure your Microsoft AdCenter account, follow these steps:
1. Log in to your Microsoft AdCenter account and select your store from the dropdown menu.

What do I need to do to properly list my Apparel items in Google Products (or show variants on non-apparel items)?

Posted Tue, 08/02/2011 - 10:31 by The Mad Wizard

As you probably know by now, Google has made some fairly major changes in their requirements for listing Apparel items in Google Products. These changes currently are limited to Apparel items but may someday be expanded beyond Apparel. And many items that aren't apparel can potentially benefit from some of the possible changes below. This writeup is to help users understand what's required and how they can make the changes through our Feed Wizards service including handling variants (combinations of size, color, pattern, material).

Google Product Search feed specifications change

Posted Tue, 07/12/2011 - 10:32 by The Mad Wizard

As many of you have seen already, Google announced changes to their feed specifications which will kick in on September 22nd. Of course you'll want to start preparing and changing things before then. Our goal with this notice is to let you know of the changes, but more importantly, let you know what you must do to keep your products running past September 22nd.

BING and the Facebook Like button bringing the "Friend Effect" to search

Posted Tue, 05/17/2011 - 08:48 by Wizards Apprentice

Researchers know 90% of people ask for advice from friends and family when making decisions. People trust the advise of their inner circle and this results in a feeling of confidence.

Bing is bringing the combined wisdom of the web together with the opinions of the people who shoppers trust the most to bring the "Friend Effect" to their search. Bing now serves up personalized search results based on the the opinions of Facebook friends using new features which make it easier for Bing to see what Facebook friends "like" across the web.

Shopping.com offers discounted cpc rates

Posted Thu, 05/05/2011 - 07:24 by Wizards Apprentice

Unlike many pay-per-click engines, Shopping.com has implemented an updated rate card on which they display the MAXIMUM click rate a merchant will be charged. Using Shopping.com's free ROI tracking tool, Shopping.com can track when a click is productive and eventually assign a "publisher quality score". The result is a discounted click price for merchants based on how well items convert. Items with poor conversion stats are given lower click costs and items with better conversion approach the full published click cost.

Google Email Titled: "Important information about your Google Product Search images"

Posted Mon, 04/11/2011 - 10:42 by The Mad Wizard

Google has recently started sending out emails to customers about potentially not being able to access images. See the bottom of this post for the text of the message.

What Feeds Should I Sign Up For?

Posted Mon, 01/31/2011 - 13:30 by Wizards Apprentice

If you are new to feeds and aren't sure which ones to sign up for, we recommend you consider the big free engines - Google Product Search, BING Shopping, and THEFIND.

These engines do not charge to post product listings and direct shoppers back to your website for purchase. In addition, it is widely believed the additional links these engines provide will boost your natural search ranking.

GOOGLE:
If you don't have a Google Merchant Account, you can sign up at
https://www.google.com/accounts/ServiceLogin
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