Yahoo! Store feed services provided by Yahoo! Store Experts.

Welcome to Your Feed Wizards dashboard!

Welcome to your Feed Wizards Dashboard. You can manage your data feed service and payment / billing information quickly and easily, all right here in your Feed Wizards account! Create an account or login on the left and then go to My Stores to add / view or edit your stores, feeds, etc.

The Feed Wizard dashboard is simple; you just need to fill in the requested fields. Navigation is simple and self explanatory.

If you have any questions, or feature requests, feel free to use the Contact The Wizards tab in the top right.

If you aren't sure who we are, or want to know more about our service, simply click to visit

Google's New Feed Specifications

Your Store Wizards has looked at all of Google's new data specifications and we have some solutions for Yahoo! merchants who are receiving warnings about their Google feed.

Many of the specifications have already been adjusted in the Feed Wizards system.  The adjustments apply only to feeds that are not customized and do not have variants.  Any warnings that have been issued for the specifications should be resolved for these stores.

2014 SEO Strategies January, 2014

Although it is difficult to predict what Google has in mind for future updates and algorithms, many SEO experts that Google will continue to fight spam, push quality content and return high quality search results.

What you can do:

Do not stuff keywords into your content.  Of course use keywords, but they should be within relevant, high quality content.  The Hummingbird update helps remove irrelevant phrases.  If you stuff keywords into your content, you may notice a change (for the worse).

Using Your Feed Wizards Dashboard updated Feb. 2014

A dashboard is an interactive user interface (an application, really) that organizes and presents information in a way that is easy to read and manage.

Your Feed Wizards dashboard is where you manage your data feeds, account information and payment information.  This dashboard is designed to make it easy for you to see and edit information pertaining to your data feeds.  It also has numerous news and informational articles as well as detailed instructions for actions relating to data feeds.

Holiday Tips 2013

Have Promotions: Shoppers love promotions. They can be anything, like Buy 1 Get 1 Free, Free Shipping Over $xxx, Buy 1 Get Half Off Another (a favorite and works well).

Email Marketing: “Email newsletters are like printing money,” my marketing expert friend Jim Piampiano often says. This is true particularly around the holidays. Make sure you create an attractive newsletter and include incentives for the holidays.

Yahoo Commerce Central's Feed Service Information

Yahoo Commerce Central (Lexity) has some new applications and services, including one for data feeds.  The application supports seven feeds; Google Shopping, TheFind,, Shopzilla, Pricegrabber, Nextag and Amazon. These are all paid data feeds (you have to set up a paid merchant account for each) except for TheFind.

How do Google’s Algorithms Determine Rank?

How Does Google Determine Quality?

Google’s algorithms use a handful of techniques such as natural language processing, page segmentation, user behavior, inbound links, machine learning, and other things; to make assumptions about the quality of content and links. Most of the time these assumptions are spot on, but it’s possible to find a great piece of content ranking very low, simply because Google is making the wrong assumption about it.

Marketplace Fairness Act

We are encouraging online retailers to get informed about the Marketplace Fairness Act and take action. The Marketplace Fairness Act authorizes states to require all sellers not qualifying for a small-seller exception (annual gross receipts not exceeding $1 million) to collect and remit sales and use taxes with respect to remote sales under provisions of the agreement.

Google's New Enhanced Campaigns 2/2013

Google is launching their new Enhanced Campaigns which is an upgrade to AdWords and enables advertisers to manage ad campaigns for all types of devices.

People are beginning to use "multi-devices" to shop, find restaurants, watch movies, listen to music, and communicate. They may use one type of device to watch a movie and another for business, or their phone to find a restaurant and talk to friends and family. Coming up with an effective marketing strategy has become quite complicated and time consuming in this multi-device (multi-purpose) world.

New Bing Product Search 8/26/2013

Over the next few months, Bing will be rolling out a new and improved product search experience. Merchants will be able to display more information about their products in the search results, enabling shoppers to quickly and easily find just what they are searching for.

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