Frequently Asked Questions - General Feed Questions

There are a number of ways to include or exclude products from your Data Feeds, each with distinct benefits or uses depending on how you like to work. Here are step by step what you can do for the different options:

There are two levels of inclusion/exclusion options.

1. Is the rules based system which sets the minimum requirement for products to be included in the feed? Any product that passes the rules will be included in the feed UNLESS they are blocked at an item level.

2. Item level blocks can be done manually (checkboxes in the dashboard), or through uploading lists of product ids through the dashboard, or through our email block system.

By Default ALL items are included in a feed. If you'd rather that NO items are included and you instead want to submit a list of just the items to be sent, simply let the Feed Wizards know (send us your store and which feed) and we'll switch your feed so by default NOTHING will get sent until you add some.

Product Inclusion Rules

In the feed wizards dashboard you can set up rules (most feeds have a few by default) that determine which products make it into your data feed.

To see and modify the rules for any feed:

1. Click on My Stores in the dashboard.
2. Click on a store name.
3. Click on Edit Rules next to the feed you want to modify.

These directions can't go into every possible rule but basically any page that passes ALL rules may be included in the feed. You can add new rules, change rules, or even disable or delete rules (initial rules can be disabled but not deleted). You set each rule and depending on the rule, you may need to load up to 4 parameters. Simply save after adjusting and you're good to go.

Manual Item Level Blocks

To manually add or remove products from a feed, for any items that pass the initial product rules:

1. Go to My Stores.
2. Click on your store name.
3. Click on View Products next to the feed you want to adjust. On this page you can go through the products that have passed the rules, change sorting, etc.
4. To exclude a product simply uncheck the checkbox on the left in the Include column (or check it to include it again).
5. Hit save and you're done.

Uploaded Item Blocks

If you have a lot of items to block from a feed, just create a text file with your item ids (one id per line) and you can upload it.

1. Click on My Stores on the left.
2. Click on the feed.
3. Click on Edit Rules and at the bottom there is a link to Upload Feed Blocks/Inclusion File.
4. Select a file, choose whether it's adding or removing these from the feed, and you can check if it's to overwrite (or otherwise add) to the existing block data.
5. Click upload and it will get processed.

IMPORTANT: Be sure the exclusion list contains ALL the items you want to exclude from any particular feed. Our system replaces the list each time you upload so if you are sending small lists of exclusions, each submission is considered the complete list.

We hope this helps you trim your Yahoo! Store data feeds to include only the products you'd like.

Larger stores with a lot of product data can sometimes run into problems when attempting to download data or image backup files particularly when the file is too large for their browser. We are trying out a large file downloader program which may be able to help.

See for an Internet Download Manager that we use.

From the publisher...

"Internet Download Manager is a tool for increasing download speeds by up to 5 times, and for resuming, scheduling, and organizing downloads. The program will resume unfinished downloads due to network problems, or unexpected power outages..."

It will also handle zipped or compressed files and looks to be a "life saver" for stores with large product counts.

I hope you find this helpful. Happy Selling!

This is directly from

In the Stock Status column of your data feed you place the word ???HOT??? for your top 100 selling products. If you mark more than 100 products,'s system will only give the boost to the first 100 it accesses, and all others will be marked as ???In Stock???. assumes all ???HOT??? products are In Stock, so please do not mark Out of Stock items as HOT. also recommends that you only mark top selling items, as they will be preferred over all others. Marking products that you want to sell but which do not have the market demand will cause those products to receive additional traffic that may not convert and, in fact, negatively impact your campaign.

Contact YourStoreWizards to make adjustments to your feed to display your HOT sellers.

Duplicate content can be a big issue with shopping engines and affiliates. You don't want to spend time creating great content and then have Google or other engines think that another site is the originator. This could hurt you in their rankings, and bring users to the shopping engine first rather than your site. This will mean less traffic.

The solution is to provide alternative content to each of the engines. In order for us to feed alternative content to the different services, you have a couple of choices:

1. Load an alternative description in a new property and then configure the feed to use that field instead of the standard caption for the description. This has the one down side - it is a lot of work.

2. The more popular option is to install a dynamic content template. This is a two step process. The first to create the templated description and the second step is to apply it to the description field for each feed.

For step 1, login to the dashboard.

1. Click on My Stores.

2. Click on Edit Settings for your store.

3. Click the edit button in the Additional Settings area. Once there you can load your alternate description, inserting markers where we should insert price, name, and section name if you want it. See below for an example.

@[email protected] is in stock and ready to ship from XYZ Company. We stock @[email protected] for @[email protected] and we guarantee your satisfaction.

Basically our system will replace @[email protected] with the product name, @[email protected] with the price, and @[email protected] with the main section name.

Now to apply it to any feed, go back to the My Stores list.

1. Click on your store, and then go to MAPPINGS for any feed.

2. Find the line that would include your caption (look for it in the fields or a field name that makes sense like description) and click on the M on the right under the Modifiers Column. This allows you to create content modifiers.

3. Remove all existing rules except one and change it to USE GENERIC DESCRIPTION.

4. Click save and you're good to go.

If you have any questions, concerns or simply need help, let us know. We're here to help!

Yahoo uses the LAST section an item is added to as the category. This is true for both item pages and subsection pages. When you have an item that is in multiple sections, the LAST section you place the item into will be considered the PARENT section and that is what will show in the breadcrumbs trail.

To reassign a parent section, go to that section page and "reset" the item as follows:

1. Remove the item ID from the contents and update.

2. Reinsert the item ID back into the contents property and update again.

Now your item will be recategorized and your site's main CONTENTS page will automatically update.

Yes. We have a LIGHT feed service which does not include image hosting and only includes a feed to ONE comparison shopping engine. This service is $19.95 per month.

The Feed Wizards service is $39.95 monthly for stores with 10,000 items or fewer. This includes daily page data backup, true image hosting, and feeds to 3 comparison shopping engines.

Most feeds to standard comparison shopping engines each count as 1 feed for pricing purposes.

Affiliate feeds (eg: Commission Junction, Shareasale) each count as 3 feeds.

There are a few Premium Feeds which each count as 3 feeds and have a special one-time set up cost. These include, AMAZON SELLER CENTRAL, and and a handful of others. See:

Stores with more than 10,000 pages are charged a nominal additional fee of $5 per 5000 pages over 10k.

Yahoo's sytem has variable image locations which means the URL for your product pictures expires after a short time. The Feed Wizards True Image Hosting service - included with our standard service - assigns a unique and fixed URL to your product images, icons and insets which will not expire.

People using comparison shopping engines are very image-driven and most engines need images. This is particularly important for Affiliate Network listings. Having hosted images means shoppers are far less likely to encounter the dreaded "image not available" error.

We store a copy of your images on our servers which can also be used as a backup in the case of accidental deletion.

Yes. You can load an alternate description in your Yahoo store using a custom property. Let us know if this is the case and we will pick up your alternate description and post it in your feeds so you can have different text content on your comparison shopping engine listings versus your published Yahoo store pages.

Yes. You can set up exclusion rules for any or all of your data feeds. You can filter out products based on any property. For example you can exclude all products priced below $10, or all products containing the word "gift certificate" in the title.

You can also filter out specific items or items which are in the contents of certain sections of your Yahoo store.

If you have a special filtering need, we can certainly help. Let us know how you want to edit your feeds and we'll make a rule specific to your account.

You can also manually filter products under each feed under the "View Products" link by simply unchecking the box.

In most cases, yes. For example if you load your manufacturer name, manufacturer part number, and product name all in the "name" property in your yahoo store, we can usually retrieve that data and separate it into the appropriate fields in your data feeds.

The same applies to your product captions and other properties. If you embed information in these fields which is best used in a different feed column, let us know and we can automate the process of retrieving and formatting the data.

Absolutely! If you populate custom properties in your Yahoo store, please let us know the exact names of the properties and their "type" and we can retrieve that data for use in your data feeds.

Many custom fields will automatically get downloaded if you have Catalog Manager and have enabled the catalog.xml file. Some custom properties that aren't part of the item type, or that are of certain types (references, ids, symbol), we must manually add to our export pages to retrieve.

Yes. The Feed Wizards system allows you to add a tracking suffix (or even an entire tracking URL like the ones generated in your Yahoo store Manager).

Just go to My Stores in the left navigation, click on your store, and then click on Edit Settings next to the particular feed.

Or send us the tracking suffix you're using and let us know which feed you want it on and we'll add it right away.

Once Google has your product data file, it is a matter of following Google's "best practices for product search". See:

Be sure to include your keywords and keyword phrases as early as possible in your product names and product descriptions.

It is helpful to include attributes such as "brand", "UPC", "manufacturer-part-number" and other information whenever you can. If you have custom properties and want to include that data in your Google Product Feed, please let us know so we can be sure to pick up that custom data. With Google, more information is better.

  1. Log in to your Yahoo Store Manager and click the Search Engines link.
  2. Locate the section marked Enable Store Contents Export and select "Enable, but do not syndicate". See

The Feed Wizards system backs up your product data and images each night.